News

SHARE has brought Google to Serbia

Any requests and objections which the citizens of Serbia may have regarding their personal data processed by Google, can now be resolved through the company’s representative in Serbia. Google, as one of the first tech-giants complying with the new Serbian law, wrote a letter to the Commissioner for Information of Public Importance and Personal Data Protection, i.e. Serbia’s Data Protection Authority, on May 21st, 2020, stating that their representatives would be “BDK Advokati” from Belgrade.

YouTube, Chrome, Android, Gmail, maps and many other digital products without which the internet is unimaginable, are an important segment of the industry which entirely relies on processing personal data. With a significant delay and numerous difficulties, states have begun bringing some order in this field, which directly interferes with basic human rights. The European Union has set this standard by adopting the General Data Protection Regulation (GDPR), while the new Law on Personal Data Protection in Serbia, in application since August 2019, followed this model too.

Although they have been operating in Serbia for a long time, global tech-corporations observe most developing countries as territories for an unregulated exploitation of citizens’ data. At the end of May 2019, three months before the application of the new Law on Personal Data Protection, SHARE Foundation informed 20 biggest tech companies from around the world about their obligations towards the citizens of Serbia whose data is being processed.

https://platform.twitter.com/embed/Tweet.html?creatorScreenName=ShareConference&dnt=false&embedId=twitter-widget-0&features=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%3D%3D&frame=false&hideCard=false&hideThread=false&id=1131916342054019072&lang=en&origin=https%3A%2F%2Fwww.sharefoundation.info%2Fen%2Fshare-has-brought-google-to-serbia%2F&sessionId=33647fd76dc24c7392e0c0a568362c3140ed1cef&siteScreenName=ShareConference&theme=light&widgetsVersion=2615f7e52b7e0%3A1702314776716&width=550px

Twitter responded to us by saying that they were working on it. A global platform for booking airline tickets, eSky, contacted us and appointed their representative in Serbia. In December 2019, we filed misdemeanor charges to the Commissioner.

Related content

Facing Digital Risks

Quarterly report In the latest overview of the SHARE Foundation’s digital rights monitoring in Serbia, a total of 35 digital rights violations were recorded between March and the end of May 2026. Fraud, threats and manipulation once again accounted for the largest number of cases, with 22 incidents. The other two categories were significantly less […]

MUP and BIA illegally hacking phones of activists and journalists

Proven use of spyware and forensic tools contrary to law The use of spyware represents a serious attack on human rights, freedom of expression and privacy of citizens. In Serbia its use is becoming a common practice. A new report by Amnesty International indicates widespread use of spyware against activists, journalists and members of civil society by […]

Strengthening Cybersecurity: MFA v. Phishing

In today’s digital landscape, cybersecurity is of paramount importance to protect sensitive information from unauthorized access. Multi-Factor Authentication (MFA) has emerged as a powerful security measure, adding an extra layer of protection against account breaches. MFA is an authentication approach that strengthens the login process by requiring users to provide multiple elements or “factors” from […]